Olivia Chen
Lead Groomer
Olivia brings years of gentle expertise, making every pet feel cherished and look their absolute best.
Madison, WI
Joyful Grooming for Madison's Happiest Pets
We create delightful, calm grooming experiences, ensuring your furry friend looks, feels, and smells their very best.
What we offer
For Madison, WI pets
Full-Service Grooming
Comprehensive grooming for a fresh, beautiful, and healthy pet.
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De-Shedding Treatment
Reduce excess shedding and promote a healthier, shinier coat.
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Puppy & Kitten Packages
Starting grooming early sets your puppy or kitten up for a lifetime of stress-free experiences. Our gentle packages focus on positive reinforcement and short, pleasant sessions, helping them get comfortable with baths, brushes, and handling.
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Spa Add-Ons
Treat your pet to extra luxury and specialized care.
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The people
Meet the team behind the work.
Marcus Bell
Senior Stylist
Marcus specializes in breed-specific cuts and creative styling, ensuring your pet's personality shines through.
Jessica "Jess" Lee
Grooming Assistant
Jess has a natural calming presence and a knack for making even the most nervous pets feel at ease.
Word of mouth
What neighbors say
Trusted by over 156 Madison pet parents.
"Showcase · Whisker & Wag is hands down the best groomer in Madison! My golden retriever, Buster, always comes back looking incredible and so happy. The staff is so kind and you can tell they truly love animals. Highly recommend their full-service groom!"
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Sarah J.
"I was worried about taking my anxious cat, Luna, to a new groomer, but the team here was amazing. They were so patient and gentle, and Luna actually seemed relaxed when I picked her up. It was a truly stress-free experience for both of us. Thank you!"
ML
Mark L.
"We brought our new puppy, Gus, for his first ever grooming experience, and the puppy package was perfect. They made it so fun and positive for him. He's now excited for his next visit, and his coat is super soft!"
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Emily R.
Ready to talk?
Ready to treat your pet to a joyful grooming experience? Call or book online today!